Designer Lida Baday + Creative Director Steve Mykolyn
Imagine its 15 below 0 degrees Celsius, and your out on the streets… While the majority of North America’s population just throw on the layers, the homeless literally freeze to death. The only resources that are readily available are discarded newspapers and tabloids that they stuff in their tattered sweaters.
The jacket is stuffed into a pack for easy handling and transportation
Canadian designer Lida Balady is more known in the fashion circuit for her clothing line sold in Hot Renfrew, Bergdorf Goodman, and Saks Fifth Avenue. But last year she was given a challenge she couldn’t refuse; to design a street wear jacket for the homeless
“In 2007, TAXI celebrated 15 years of success. To mark the occasion, they wanted a big idea, one that would give back to the community. The brief was sent out, and executive creative director, Steve Mykolyn, came back with The 15 Below Project. Its first initiative – a jacket for the homeless.
The jacket would be breathable, waterproof, lightweight, and the lining would be made up of pockets throughout. And these pockets would be able to be stuffed with newspaper to provide adjustable levels of insulation from the cold. “We’ve survived 15 years, now we’re going to help others survive the night,” said Mykolyn, who enlisted long-time friend and designer, Lida Baday, to create the jacket.
Adding weight to the 15-year theme, as well as lending the project a name, is the Cold Weather Alert many cities issue when the temperature drops to -15ºC.”
15 Below is an example of good designing that inspires and motivates my expectations within my own design practice.
For more info visit their web page: http://15belowproject.org